# Privacy Policy **Effective date:** October 9, 2025 **App:** DM Coach **Company:** DM Coach **Contact:** info@dmcoach.live > This policy explains what data we collect, how we use it, and the choices you have. DM Coach is an AI-powered dating coach that helps users improve their messaging skills through personalized conversation practice and feedback. --- ## 1) Data we collect ### a) Account Information * **What:** When you sign in, we collect: * **Apple Sign-In:** Unique Apple identifier, name (optional), and email (optional) * **Google Sign-In:** Google account identifier, name, and email * **Anonymous:** Anonymous identifier only (no personal information) * **Why:** To create your profile, prevent abuse, and maintain your coaching history and subscription status. ### b) Profile Images (Optional) * **What:** Profile pictures you choose to upload for AI personality simulation * **Why:** To create more realistic AI conversation partners based on visual cues * **Processing:** Images are processed on-device and sent to our AI service only for personality analysis. We do not store or share your images beyond this purpose. ### c) Conversation Data * **What:** Your messages, AI responses, personality assessments, and coaching feedback * **Why:** To provide personalized AI coaching, track your progress, and improve our service * **Storage:** All conversation data is stored securely and associated with your account ### d) Usage Analytics * **What:** Non-identifying app usage data including: * Feature usage patterns * Session duration and frequency * Error logs and performance metrics * Device type and app version * **Why:** To improve app performance, fix bugs, and understand user preferences ### e) Subscription Data * **What:** Purchase history, subscription status, and payment information (processed by Apple/Google) * **Why:** To manage your Pro subscription and provide premium features * **Note:** We do not store payment details directly - these are handled by Apple/Google > We do **not** sell personal data. We do not collect contacts, location data, or advertising identifiers. --- ## 2) How we use your data * **Core Service:** Provide AI-powered dating coaching and conversation practice * **Personalization:** Create customized AI conversation partners based on your preferences * **Progress Tracking:** Save your coaching history and feedback for learning purposes * **Subscription Management:** Maintain your Pro subscription status and features * **Service Improvement:** Analyze usage patterns to enhance the app experience * **Security:** Prevent abuse, fraud, and maintain service integrity --- ## 3) AI Processing and Third-Party Services ### OpenAI Integration * **What:** Your messages and conversation context are sent to OpenAI for AI response generation * **Why:** To provide realistic AI conversation partners and coaching feedback * **Data Shared:** Message content, personality profiles, and conversation context * **Retention:** OpenAI may retain data according to their privacy policy for service improvement ### Content Moderation * **What:** All user messages are checked for inappropriate content * **Why:** To maintain a safe and respectful coaching environment * **Process:** Basic content filtering is performed before AI processing --- ## 4) Legal bases (EEA/UK) If you are in the EEA/UK, our legal bases under GDPR/UK‑GDPR include: * **Performance of a contract:** Operating the coaching service and managing your account * **Legitimate interests:** Service improvement, security, and abuse prevention * **Consent:** Optional profile image uploads (you can skip this feature) --- ## 5) Sharing and disclosure We may share limited data with: * **Service providers:** * **Firebase** (Google) for authentication, data storage, and backend functions * **OpenAI** for AI conversation generation and coaching feedback * **Apple/Google** for subscription and payment processing * **Legal compliance:** If required by law or to protect user safety * **Business transfers:** In case of merger or acquisition (with user notification) We do not share data with advertising networks or third parties for marketing purposes. --- ## 6) Data retention * **Account data:** Kept while your account is active * **Conversation history:** Retained for coaching progress and learning purposes * **Subscription data:** Kept for billing and service management * **Analytics:** Aggregated and anonymized data may be retained indefinitely * **Account deletion:** When you delete your account, we remove personal data within 30 days (some anonymized analytics may remain) --- ## 7) Your choices * **Account deletion:** Delete your account and all associated data through the app settings * **Data export:** Contact us to request a copy of your data * **Profile images:** Skip the optional profile upload feature * **Subscription:** Cancel your subscription through Apple/Google settings * **Communication:** Unsubscribe from emails using provided links --- ## 8) Children's privacy DM Coach is **not intended for children under 13** (or older where local law requires). We do not knowingly collect personal information from children. If you believe a child has provided personal data, contact us immediately. --- ## 9) Security We implement reasonable security measures including: * Encrypted data transmission (HTTPS/TLS) * Secure authentication through Apple/Google * Regular security updates and monitoring * Limited access to personal data No system is 100% secure, and you use the app at your own risk. --- ## 10) International transfers Your data may be processed on servers located outside your country (including the United States). We ensure appropriate safeguards are in place for international data transfers. --- ## 11) Changes to this policy We may update this policy to reflect changes to the app or legal requirements. Material changes will be posted in-app with a new effective date. Continued use after changes constitutes acceptance. --- ## 12) Contact For questions about this privacy policy or to exercise your rights: * **Email:** info@dmcoach.live * **Website:** https://dmcoach.live/ * **Data deletion requests:** Include "Data Deletion Request" in the subject line * **Privacy questions:** Include "Privacy Policy Question" in the subject line --- *Last updated: October 9, 2025*